ABOUT GENITUS
Technology built close to real work processes
Genitus Milkbank is developed with hospital clinicians and based on real working practices. The aim is to make traceability, control and documentation easier to use in the day-to-day work of a human milk bank.
THE NAME GENITUS
Why are we called Genitus?
Genitus has Latin origins and can be translated as born, brought forth or brought into the world. The name is linked to the ideas of origin, life and creating something new.
For us, this fits well with what Genitus is about: developing solutions that support safe care and treatment from the very beginning of life.
In Genitus Milkbank, the name has a particular meaning. Donor human milk can be very important for preterm and sick newborns, and our solution helps human milk banks manage this valuable resource safely and efficiently while maintaining traceability.
Quite simply, Genitus is about supporting life from the very beginning.

WHY GENITUS MILKBANK
Because critical work deserves connected tools
A human milk bank brings together care, clinical judgement, logistics, identity and documentation. We are developing a product that links these areas around the same physical milk unit and workflow.
The aim is not to create more records. It is to provide a better overview, clearer control points and data that can be understood when something needs to be investigated.
Milk bank work
Clinical practice, technology, quality and practical execution
Milk bank work
Clinical practice, technology, quality and practical execution
HOW WE WORK
From clinical need to practical product
Understand practice
We map workflows, roles, variations, control points and practical needs with clinical professionals.
Develop in dialogue
Product decisions are shaped by concrete examples, feedback and interdisciplinary collaboration.
Learn and improve
We test, measure and adjust to make the functionality clearer and more useful in everyday work.
OUR VALUES
The child at the centre – with care for the people and quality at every step
A young e-health company aiming to make a tangible difference, in close collaboration with clinical professionals.
Care
We put the smallest and most vulnerable infants first.
Safety
We develop solutions for clear control and end-to-end traceability.
Quality
We build for documentation, learning and high professional standards.
Collaboration
We develop the solution with clinical professionals and healthcare services.
COLLABORATION WITH CLINICAL PROFESSIONALS
Product development that respects local practice
Milk banks may organise their work differently. We use dialogue to understand the variations, clarify what should be shared and where the solution must be adaptable.
Genitus should be clear about what the product supports today, what is being developed, and which needs we are preparing the product to meet.
Clinical practice
Clinical practice and judgement.
Quality
Documentation and follow-up.
Technology
Architecture, integration and management.
Operations
Roles, responsibility and execution.
Would you like to get to know Genitus better?
We are happy to tell you more about the product, our way of working and the road ahead.